What does a technical SEO audit cover?
It can cover crawlability, indexation, status codes, redirects, canonicals, robots directives, sitemaps, metadata, structured data, internal links, content structure and performance.
Make the site crawlable and indexable
Search engines need consistent URLs, correct status codes, useful crawl directives and a sitemap that contains only canonical indexable pages. Gorewada audits redirects, duplicate variants, robots rules, canonical tags, error responses and internal discovery.
The goal is not to block crawlers indiscriminately. It is to guide them toward valuable pages while keeping form handlers, private files, test routes and duplicate templates out of search results.
- Robots.txt and XML sitemap
- Canonical URLs and redirects
- Indexation and status-code checks
- Duplicate and low-value URL controls
Improve page-level search signals
Each indexable page should answer one clear search intent with a descriptive title, concise summary, useful heading structure and enough original information to satisfy the visitor. Important services deserve dedicated pages rather than a few sentences on a broad homepage.
Gorewada reviews titles, descriptions, headings, image alternatives, content overlap and calls to action. Changes are written for the person using the page while giving search engines an accurate summary.
- Titles and meta descriptions
- Heading and content structure
- Service and topic landing pages
- Image, link and accessibility signals
Add valid structured data
Structured data helps machines understand the organization, website, services, articles, breadcrumbs and visible frequently asked questions. Markup must describe content that is actually present and should use stable identifiers across the site.
Gorewada validates generated JSON-LD, removes misleading properties and connects related entities so the markup is internally consistent. Rich results are never guaranteed, but invalid implementation should not be the reason they are unavailable.
- Organization and WebSite entities
- Service and BlogPosting schema
- Breadcrumb and FAQ markup
- JSON-LD validation
Protect performance and verify production
Large images, render-blocking assets and unstable layouts can make useful content harder to access. SEO implementation therefore includes practical performance work such as modern image formats, dimensions, caching and focused mobile checks.
After release, Gorewada re-crawls the production URLs, compares deployed hashes, checks sitemap and robots behavior, validates metadata and schema, and separates laboratory measurements from real-user Core Web Vitals data.
- Modern image formats and sizing
- Mobile and responsive checks
- Production crawl and metadata verification
- Clear lab-versus-field performance evidence